State Board Nail Tech Practice Exam

What is it called when you inform your client about the features or benefits of a product?

1. Product statement

2. Sales pitch

3. Client profile

4. Service brochure

The correct answer is: Product statement

The process of informing a client about the features or benefits of a product is known as a product statement. This term specifically refers to the clear and concise communication of the attributes, advantages, and uses of a product, which helps clients understand why they might want to consider it. In a nail tech context, this communication can enhance the client's experience by ensuring they are well-informed about the products being used during their treatments, including benefits such as durability, finish, and skin compatibility. A well-articulated product statement can lead to greater client satisfaction as it empowers clients to make informed decisions based on their individual needs and preferences. Other terms such as "sales pitch," "client profile," and "service brochure" do not specifically denote the act of detailing product features and benefits. A sales pitch generally applies to a broader context of persuading a client to purchase a product or service, which may include a product statement but isn't restricted solely to that aspect. A client profile refers to the accumulation of personal information and preferences about the client, and a service brochure is a marketing tool that provides general information about services offered but does not focus on the features and benefits of specific products in detail.